Landing Pages
Landing
Page Basics
Get 500% More Leads With The Same Marketing
Budget?
Let’s start with the basics. A landing
page is a single page on your website
that is designed to quickly convert a specific
visitor into paying customer, hot lead, sign-up
etc.
Conversion Rate is the amount
of visitors (usually a percentage) that “convert”
to a sale, sign, up etc.
If you have 10,000 visitors a month to your
website and you convert 1%. That would be 100
Sales. Now if you could increase the conversion
rate by 500%, then you could now get 5 times
the amount of sales with the same marketing
budget.
Here is how
Example
Suppose you are a lawyer at a big law firm that
offers every type of Legal Service (Divorce,
Corporate, Estate, Etc)
Now if you are searching for a divorce lawyer
and need one fast, you do not care about any
other type of law. You want a straight forward
to the point
1. The first rule is to make your target feel
special. Create a single page just for them
and market to their wants and concerns
Studies show that when someone is searching
for something specific, they want to find that
information quickly (in less than 8 seconds)
or they will leave that page and never come
back.
2. Create an enticing headline to grab the reader
by the throat and make them take action NOW.
In the divorce law case, some really good simple
headlines on the page might be
.....Okay some of these are meant to be funny,
but you get the idea
Now the landing page is designed
to work quickly. You want your visitor to either,
complete the sale, pick up the phone, or email
for more info. Do not use too many graphics
or graphics. Now would not be the time to tell
the customer about the history of your company
or any not related businesses offers.
3. KISS, Keep It Simple Stupid! Yes sometimes
the most effective marketing campaigns are the
simplest. Do not clutter the landing page with
other offers and information.
This one is painfully obvious
4. Make sure that only landing page targets
lands on that page. You can have specific advertisements
point to the landing page. Then you can go ahead
and test away.
Have Crack Marketing Design, Implement and
Test Landing Pages For You.
Do you really think we were not going to try
and sell you one more time?
We are experts and do this for a living. It
may be time to consider investing in your business.
Let us help you to achieve stellar results
Typically Our Landing Page
Clients
Increase Conversions By 500%
Completed In Less Than Two Weeks
Cost Under $2000.00
Phone 1-877-270-7170
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